As a Beach Resort Marketing Officer, you will be responsible for developing and implementing effective marketing strategies to promote our beach resort, attract guests, and enhance the overall brand image. This role involves creating engaging campaigns, managing digital platforms, collaborating with cross-functional teams, and monitoring market trends to maximize revenue and customer satisfaction.

Key Responsibilities:

1. Marketing Strategy:
   • Develop and execute comprehensive marketing strategies to drive bookings, increase occupancy rates, and promote the resort’s amenities and services.
   • Collaborate with the management team to align marketing efforts with overall business goals.
2. Digital Marketing:
   • Manage the resort’s online presence, including the official website and social media platforms.
   • Create engaging content, including visuals, videos, and blog posts, to showcase the resort’s offerings and attract potential guests.
   • Implement SEO strategies to improve the resort’s online visibility.
3. Campaign Management:
   • Plan and execute promotional campaigns, special events, and packages to attract target markets.
   • Monitor the performance of marketing campaigns and adjust strategies to optimize results.
4. Partnerships and Collaborations:
   • Identify and establish partnerships with local businesses, travel agencies, and influencers to expand the resort’s reach.
   • Negotiate and manage collaborations to enhance the resort’s brand presence.
5. Market Research:
   • Conduct market research to understand industry trends, customer preferences, and competitive landscapes.
   • Use data insights to inform marketing strategies and identify opportunities for growth.
6. Customer Relationship Management:
   • Implement customer relationship management (CRM) strategies to enhance guest satisfaction and encourage repeat bookings.
   • Collect and analyze guest feedback to improve services and amenities.
7. Event Planning:
   • Plan and coordinate events within the resort, including weddings, corporate retreats, and special occasions.
   • Collaborate with the events team to ensure seamless execution.
8. Budget Management:
   • Develop and manage the marketing budget, ensuring cost-effective strategies that deliver a strong return on investment.
9. Collaboration with Cross-Functional Teams:

• • Work closely with sales, hospitality, and operations teams to ensure a cohesive approach to marketing and a seamless guest experience.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the hospitality or resort industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to develop engaging and memorable marketing campaigns.
• Analytical skills to interpret data and make informed decisions.
• Knowledge of the tourism industry and customer behavior trends.

Application Process:

Interested candidates should submit their resume, cover letter, and a portfolio of relevant marketing campaigns to recruitment@bollard.co.ke by 1^st February 2023. Please include “Beach Resort Marketing Officer Application” in the subject line.

The company is an equal opportunity employer. We encourage candidates from diverse backgrounds to apply.